“Like a good neighbor, State Farm is there.” This slogan is so familiar and, intentionally, comforting. State Farm is marketing themselves as social companions rather than corporations.… Read more “Marketing vs. Social Norms”
Month: May 2022
Why “Virtual Ownership” Works
🧑🏫 𝓜𝓸𝓶𝓮𝓷𝓽: The concept of “virtual ownership” is powerful. This is the idea of auctions & why eBay is so successful. The vulnerability comes from partial ownership… Read more “Why “Virtual Ownership” Works”
The Internet Marketing Guy 