“Like a good neighbor, State Farm is there.” This slogan is so familiar and, intentionally, comforting. State Farm is marketing themselves as social companions rather than corporations.… Read more “Marketing vs. Social Norms”
Category: Branding
Articles on the use of personal and professional branding and how to effectively brand yourself in a positive way.
Rethinking Branding for Digital Commerce (Part 1)
Marketing budgets are under unprecedented pressure. The events of 2020 saw deep cuts to marketing investment in general, and brand-building in particular. More than ever before, marketers… Read more “Rethinking Branding for Digital Commerce (Part 1)”
Psychological Pricing — So Annoyingly Effective
Nothing indicates it’s an American holiday quite like an ad reading “1 DAY ONLY SALE!” How patriotic of us marketers to create artificial time constraints to boost… Read more “Psychological Pricing — So Annoyingly Effective”
5 Good Ideas for July 4th Marketing
There is no holiday too big or too small that a marketer won’t try to capitalize on and engage their audience, while intertwining their brand into the… Read more “5 Good Ideas for July 4th Marketing”
3 Weapons that PR People Need to Know About Branding
Who doesn’t love a good story? Humans are natural storytellers and it’s this trait that ties all humans together. Stories lead our lives and as such, we… Read more “3 Weapons that PR People Need to Know About Branding”
Brand You: How Your Personal Brand Matters
I came across this amazing slide show presentation on how to brand the most important brand to all of us: yourself. Brand you is more than just… Read more “Brand You: How Your Personal Brand Matters”
Being Too Personal on Social Media Can Hurt You Professionally
+Harvard Business Review has a great article on the “risks” that social media poses for young old older workers alike. Do you remember the old adage: “You’re only… Read more “Being Too Personal on Social Media Can Hurt You Professionally”
The Internet Marketing Guy 